ROCKBROS and Italian Cycling Brand ITM Announce Strategic Partnership in Yiwu, China
Today, ROCKBROS Group officially signed a strategic cooperation agreement with renowned Italian cycling component brand ITM at the ROCKBROS headquarters in Yiwu, Zhejiang.
This collaboration marks a major step forward for both parties, as they commit to deepening their cooperation within China and across the global bicycle market, driving innovation and advancing technology in the cycling industry.
△ ROCKBROS Founder Zhang Xingang (left) and ITM CEO Luigi Seghezzi (right)
A Powerful Alliance for a New Chapter
The visiting ITM delegation included CEO Luigi Seghezzi and General Manager Amy Lai. They were warmly welcomed by Mr Zhang Xingang, the founder of ROCKBROS.
Led by Mr Zhang, the ITM team toured the ROCKBROS flagship store, experiencing the full range of bicycles and an extensive selection of riding gear, bike components, and cycling accessories. This visit highlighted ROCKBROS’ exceptional capabilities in supply chain integration and product innovation.
As a globally recognised one-stop outdoor cycling brand, ROCKBROS’ partnership with the prestigious Italian component manufacturer ITM is a true meeting of strengths. Guided by a commitment to long-termism, ROCKBROS has built a solid foundation over 15 years in the cycling industry through its strong supply chain and outstanding service channels, continuously pushing boundaries in R&D.
This aligns perfectly with ITM’s development philosophy. Known for combining cutting-edge technology with decades of expertise, ITM is committed to providing superior solutions focused on design, durability, and lightweight construction. The brand has partnered with numerous prestigious names and has served multiple Tour de France champions.
With a spirit of openness and collaboration, both parties aim to deliver superior products and experiences to cycling enthusiasts around the world.
Signing Ceremony – A New Journey Begins
At the signing ceremony, ITM CEO Luigi Seghezzi and ROCKBROS Founder Zhang Xingang shared their hopes and expectations for the partnership. Following their speeches, both sides formally signed the strategic cooperation agreement.
This moment signifies not only mutual recognition and trust built on years of brand development but also a shared vision for the future. ROCKBROS will become the exclusive distributor of ITM products in mainland China, both online and offline, while also expanding sales to global channels.
Though originating from different countries, ROCKBROS and ITM share the same vision. This partnership will allow them to move forward together, writing a new chapter in cycling innovation and growth.
Deep Dialogue for a Brighter Future
Following the ceremony, ITM CEO Luigi Seghezzi was asked whether the brand plans to tailor new products for the Chinese market. He replied:
“The global trend has now shifted towards the Chinese mainland. ITM will adapt to the unique characteristics of the Chinese market and collaborate with ROCKBROS to develop products that meet local consumer needs.”
Both sides agree that the key to lasting brand vitality lies in putting the market at the heart of product design. By listening to consumer needs and feeding that insight directly into product development, they aim to jointly create superior, innovative products.
This strategic partnership is not just a collaboration in manufacturing, but a deep integration of corporate culture and shared values. With global vision empowering local markets, supply chain excellence driving innovation, and a network of international brand stores enhancing service experience, the partnership is set to thrive.
As ROCKBROS’ slogan states: “Ride the World with You” – when innovation breathes lasting life into products and service truly connects with the rider, brands can travel further and stay closer to the people who matter most: their customers.
