About Us
In every corner of the world, there are people riding bicycles through cities and mountains, feeling the freedom of the wind and exploring endless possibilities. ROCKBROS is a brand that "Enjoy Cycling, Enjoy ROCKBROS". As our motto states, we don’t just provide gear—we are committed to delivering the pure joy and infinite possibilities of cycling.
Original Aspiration
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
Passion Ignites Dreams
To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.
ROCKBROS: Brothers on the Road
The name ROCKBROS combines "ROCK" (symbolizing resilience and steadfastness) and "BROS" (brothers and companions). It represents cyclists’ unwavering spirit in overcoming challenges and the camaraderie that connects riders worldwide. Together, we explore the unknown and push boundaries.
Original Aspiration
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
Passion Ignites Dreams
To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.
ROCKBROS: Brothers on the Road
The name ROCKBROS combines "ROCK" (symbolizing resilience and steadfastness) and "BROS" (brothers and companions). It represents cyclists’ unwavering spirit in overcoming challenges and the camaraderie that connects riders worldwide. Together, we explore the unknown and push boundaries.
TRAILWALK CYCLING CLUB
2005, Zhang Xingang, one of the founders of ROCKBROS, founded the Trailwalk Cycling Club in Zhejiang.This is the beginning of the patchwork of ROCKBROS.
CAREER
In 2010, the founders Zhang Xingang and Shi Jianghao registered and established Yiwu Rock Sporting Goods Co., Ltd. and registered the brand ROCKBROS.
THE FIRST PRODUCT
2013, The first product of ROCKBROS was launched and began to be sold globally. Hangzhou Lingku E-Commerce Co., Ltd. was established.
SICHUAN-LHASA GRADUATION RIDE
2014, we began sponsoring college students to fulfill their dream of conquering one of the world's most grandest cycling routes, Sichuan to Tibet.
NEW FACTORY
In 2015, we invested in the new factory and the establishment of a Japanese branch, a German branch, and established a B2B team.
U.S. BRANCH ESTABLISHED
In 2016, we invested in the establishment of a US branch, and strategically cooperated with Hangzhou Aoge Industrial Design Company to develop new products, the design of a new bike bag won the highest domestic design award - the Red Star Design Award.
MAGIC LAMP WINS GERMAN iF AWARD
In 2017, the innovative design of the magic beam light won the German iF Design Award. Participated in the most influential German EUROBIKE exhibition in the industry for the first time.
WATERPROOF BAG PRODUCT LINE
In 2018, we invested in the establishment of Zhejiang Chebilu Sporting Goods Co., Ltd. to develop and produce a full range of waterproof bag product lines. ROCKBROS won the honor of Annual Top Ten Overseas Brands of AliExpress.
DESIGNER TEAM
In 2019, Shenzhen Lingku Sports Outdoor Goods Co., Ltd. was established. ROCKBROS won Annual Brand Award of the Southeast Asian e-commerce platform LAZADA, was rated as a gold medal supplier by Alibaba.com, and was rated as a silver buyer by Yiwu Municipal Government. Set up a team of R&D designers in Hangzhou.
Zhejiang Trailwalk Sporting Goods Co., Ltd
In 2020, Zhejiang Trailwalk Sporting Goods Co., Ltd. was established, utilized 22 acres of industrial land to form the ROCKBROS supply chain base. Won the global cross-border e-commerce new force cutting-edge brand TOP50.
Zhejiang ROCKBROS Sports Goods Group Co., Ltd.
In 2021, the Australian branch was established.
Established Zhejiang ROCKBROS Sports Goods Group Co., Ltd. and ROCKBROS Group. By the end of the year, the headquarters building has been renovated and moved in.
Values
Driven by the 3E Philosophy, Embracing Long-Termism.
ROCKBROS is built on three core principles—Evolution, Excellence, and Experience Beyond Imagination—all guided by a long-term vision. We prioritize sustainable growth over short-term gains, steadily advancing our brand through dedication and perseverance.
User-Centric Commitment
We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.
Technological Innovation
Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.
Sustainable Development
Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.
Vision
To Be a Global Leader in Outdoor Sports. We aim not just to equip riders but to inspire a lifestyle. Our goal is to become a globally recognized and beloved outdoor sports brand. A great product can transform a journey; a great brand can transform lives.
Mission
Championing Global Cycling Culture for a Healthier, Happier World. Through cycling, ROCKBROS promotes an active, fulfilling lifestyle. We encourage people to step outdoors, challenge themselves, and embrace the joy of riding.
Social Responsibility
Turning Passion into Purpose. Since our establishment, ROCKBROS, driven by our commitment to social good, has sponsored an annual cycling initiative for university students heading to Tibet as a public-welfare activity, providing gear and financial support. We empower young adventurers to chase dreams and experience the vastness of life on two wheels.
Globalization
Since 2015, ROCKBROS has expanded globally while building localized support systems. With subsidiaries in Germany, Japan, the U.S., Australia, and more, we ensure seamless service through regional warehouses, local teams, and tailored logistics—delivering precision and care to every market.
Growth
Building a One-Stop Solution for Cycling & Outdoor Adventures
Currently, the product line of the ROCKBROS Group encompasses various categories such as complete bicycles, cycling apparel, cycling accessories, bicycle components, outdoor sports equipment, and smart sports devices. Customers can make one-stop purchases of these products, which are selling well worldwide and are highly favored by cycling enthusiasts and outdoor sports enthusiasts.
ROAD TO SKY
Premium sub-brand for high-performance enthusiasts.
Qunature
Outdoor brand celebrating adventure and nature.
TVI
Active-wear designed for women.
Velonuts
Trendsetting, youth-focused cycling apparel.
The Future | Keep Exploring, Keep Riding
From city streets to mountain peaks, ROCKBROS rides with you. We remain committed to our enduring spirit, crafting premium gear to turn every ride into an unforgettable adventure.
ROCKBROS—Explore Boundlessly, Ride Passionately. Enjoy Cycling, Enjoy ROCKBROS, let the rhythm of rolling wheels become the soundtrack of freedom and joy—ENJOY ROCKBROS!